Benrus Watch Serial Number Lookup

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Benrus is an American watchmaking and lifestyle company founded as a watch repair shop in New York City in 1921 by Romanian-American Benjamin Lazrus and his two brothers.^[1][2] Benrus watches were worn for decades by the U.S. photozoom pro 5 mac download military from World War II through Vietnam.^[3]

History[edit]

The name 'Benrus' is a portmanteau of the name of cofounder Benjamin Lazrus.

In the 1920s the company transitioned from watch repair to the manufacture of watchcases and assembly of completed watches using imported internal components from La Chaux-de-Fonds, Switzerland.^[1] During World War II, the company stopped manufacturing watches and switched to the manufacture of timing systems (e.g. fuses) used in munitions.^[1][4] In the 1940s and 1950s, Benrus released the Sky Chief (a chronograph), the Dial-a-Rama, the Wrist Alarm and a bracelet watch called Embraceable.^[1]

In the early 1950s, Benrus failed in a hostile takeover of Hamilton,^[1] and subsequently lost a legal battle with Hamilton in which Benrus had acquired Hamilton stock for the stated purpose of investment but for the actual purpose of control.^[5] The decision in this case has become a part of the United States Department of Justice Antitrust Manual with regard to the establishment of preliminary injunctions in antitrust cases.^[6]

In the 1960s, the company introduced self-winding watches and entered into the automobile market with steering wheel-mounted self-winding clocks.^[1] Also in this decade, Jerry Lewis was hired as a pitchman for the company's Belforte brand.^[1]

In the early 1960s, the Federal Trade Commission determined that Benrus' marketing practices—specifically, its published list prices--were misleading for a substantial minority (about 14%) of potential customers at the time.^[1][7]Sims 4 crack exe.

The company was sold to Victor Kiam, later of Remington Razors, in 1967.^[1] Over the next ten years, the company suffered in competition against inexpensive Japanese wristwatches, adopting a strategy of diversification into military timepieces and costume jewelry.^[1] Nonetheless, Benrus filed for bankruptcy in 1977.^[1][a] The company emerged from this after a reorganization which involved entering into a joint venture agreement with the Wells and Roka Watch Company.^[8] Thereafter, the company marketed watches under the two tradenames of Benrus and Sovereign, contingent on royalty payments through the joint venture.,^[8] Benrus filed for bankruptcy once more in 1981, due to defaulting of its royalty payments.^[8] By 1984, the company had taken on the name Wells-Benrus Corp. and was operating under a bankruptcy agreement where the company owed $12 million to Victor Kiam and sought to borrow additional funds to maintain operations.^[9] The Wells-Benrus company was based in Middlebury, Connecticut.^[9]

The Benrus brand was acquired from the Wells-Benrus company by Clinton Watch Company of Chicago, which renamed its business Benrus Watch Company. Irving Wein, the owner, brought Benrus distribution to large retailers such as Walmart, Kmart, Sears, JC Penney, as well as major catalogs such as Spiegel and JC Penney. The Benrus brand thrived during the 1980s and 1990s until it was sold to Gruen Watch Co. which was soon acquired by M.Z. Berger, a watch importer which had previously acquired the Elgin and Waltham brands.

Notable campaigns[edit]

• In 1926, the company's marketing campaign revolved around Charles Lindbergh who, at the time, was one of the world's biggest celebrities^[3]
• Benrus developed the 'sports aviation' watch model promoted by Babe Ruth^[3]
• In 2015, Benrus hired Camille Kostek to become its brand ambassador in their transition into becoming a full-fledged lifestyle company^[10]

Legal[edit]

Trademark[edit]

According to the United States Patent and Trademark Office, Benrus is owned by Benrus Holdings, LLC ^[11]A luxury wristwatch company, released two watches, N°1 and Philo.^[1] In 2014, Giovanni Feroce acquired the license and trademarks for Benrus with the intention of transforming Benrus into a lifestyle brand with wristwatches as the core element.^[12] In 2017, Feroce lost control of the trademarks when he failed to make payments to the previous owners.^[13]The new ownership group of the Benrus trademarks was granted a temporary restraining order by Superior Court Judge Michael Silverstein barring any interference with the brand from Feroce's former company.According to court documents, Feroce and his entity are 'temporarily restrained from utilizing, advertising, selling, marketing, disposing, transferring and encumbering any goods bearing the Mark (Benrus) and/or related Intellectual Property.' Feroce and his entity are blocked from the usage of the benrus.com URL.^[13] A receiver was appointed by the court to liquidate the assets of the former business with numerous creditors seeking payment.^[14] In 2018, the Buffalo Bills sued Benrus and Feroce for breach of contract, alleging nonpayment of $1M from a sponsorship agreement.^[15]

References[edit]

1. ^ ^abcdefghijkl'Vintage Benrus Wristwatches'. Collectors Weekly. Retrieved 2016-12-26.
2. ^Haines, Reyne; Dean, Judy (6 March 2011). Warman's Watches Field Guide (2nd ed.). Iola, Wisconsin: Krause Publications. p. 31. ISBN978-1-4402-1439-4. OCLC751133291.
3. ^ ^abc'HISTORY'. Benrus. Retrieved 2019-03-12.
4. ^United States. Congress. Joint Economic Committee. Subcommittee on Foreign Economic Policy (1956). Defense Essentiality and Foreign Economic Policy (Case Study: The Watch Industry and Precision Skills) (Report). p. 158. Retrieved 2016-12-26 – via Google Books.
5. ^'2-P: Hamilton Watch Co. v. Benrus Watch Co. (D. Conn.)'. Merger Case Digest 1982. American Bar Association. 1984. p. 464 – via Google Books.
6. ^Antitrust Division (April 2015). 'Chapter IV - Litigation (Part B.2.a)'. Division Manual(PDF). United States Department of Justice. p. IV-15. Retrieved 2016-12-24.
7. ^Levine, Aaron (2000). 'Advertising and Marketing (section: Moving Toward a Quantitative Measure for the Reasonable Man)'. Case Studies in Jewish Business Ethics. Volume 22 of Library of Jewish law and ethics. New York: Yeshiva University Press (dist by KTAV). pp. 41–42. ISBN9780881256642. OCLC42578744 – via Google Books.
8. ^ ^abcBabitt, Roy (19 August 1981). 'MATTER OF BENRUS WATCH CO., INC'. United States Bankruptcy Court, S.D. New York. Retrieved 2016-12-26 – via Leagle.
9. ^ ^ab'The financially ailing Wells-Benrus Corp., which owes $12 million.' United Press International. 6 March 1985. Retrieved 2016-12-26.
10. ^'BENRUS Announces Camille Kostek as Brand Ambassador'. finance.yahoo.com. Retrieved 2020-10-26.
11. ^http://tmsearch.uspto.gov
12. ^Gomelsky, Victoria (2 September 2014). 'A Comeback for the Military Watch'. The New York Times. Retrieved 2016-12-26.
13. ^ ^abFenton, Josh. 'New BENRUS Owners Are Granted Restraining Order Against Feroce'. GoLocalProv. Retrieved 2018-04-03.
14. ^Milkovits, Amanda. 'Creditors swarm over Feroce's financials, as former Benrus CEO still plans run for governor'. providencejournal.com. Retrieved 2018-04-03.
15. ^'Bills sue sponsor of huge New Era Field clocks, alleging nonpayment of $1M'. The Buffalo News. 2018-04-03. Retrieved 2018-04-03.

Notes[edit]

1. ^There is an 8-K filing related to the bankruptcy filing, as noted at https://www.sec.gov/news/digest/1977/dig091977.pdf (top of page 4)

See also[edit]

Elgin National Watch Company

In the spring of 1864 half a dozen ambitious Chicago businessmen decided that if Massachusetts could build a factory that built watches – Illinois could, too. Harper’s magazine summed their sentiment perfectly: “It was the genuine, audacious, self-reliant Western spirit.” By August of that year this consortium, including then-Chicago mayor Benjamin W. Raymond, purchased an abandoned farm 30 miles north of Chicago and built a watch factory there. After a year of designing and building the lathes and machines to achieve seemingly impossible levels of precision, a team of watchmakers and mechanical engineers produced their first pocket watch movement, named for mayor “B.W. Raymond.” The watch was exquisite: Elgin National Watch Company was born.

By 1910, word of Elgin’s obsession with precision had spread around the world. Elgin engineers built their own Observatory to maintain scientifically precise times in their watches. Later, their accurate “wristlet” watches proved to be vital to the WWI war effort, helping to fuel a craze back in the states for something called “The Wrist Watch.” By the opulent Jazz Age, if you weren’t displaying the exuberant symmetry of an Elgin wrist watch or carrying a svelte, distinctive Elgin pocket watch, then who were you? Elgin had helped define the American pocket watch as unsurpassed in “Railroad Accuracy.” By 1930, the post Civil War dream factory imagined by a handful of American entrepreneurs had produced 32 million “time machines.”

During World War II, all civilian manufacturing was halted and the company moved into the defense industry, manufacturing military watches, chronometers, fuses for artillery shells, altimeters and other aircraft instruments and sapphire bearings used for aiming cannons.

Vintage Benrus Watch Catalog

While their altruism was vital to the war effort, Elgin’s patriotism ironically opened an opportunity for the Swiss. By 1964, after a Mid-Century decade that saw the rise of the elite “Lord and Lady Elgin” series, the original Elgin factory closed. Over the course of a century, the dream factory just north of Chicago had produced half of all jeweled pocket and wristwatches manufactured in the United States.

Benrus Watch Serial Number Lookup White Pages

The legendary Elgin watch has become woven into the fabric of America:

Serial Watch Number Benrus Lookup757117

• Robert Johnson, pre-eminent Delta bluesman, sang “She’s got Elgin movements from her head down to her toes” in his 1936 recording of “Walkin’ Blues”.
• NBA Hall of Famer Elgin Baylor was named after the Elgin National Watch Company.
• Daniel Beard’s sketches of an angel at the end of A Connecticut Yankee in King Arthur’s Court are based on the Elgin National Watch Company’s logo.
• The Steeleye Span album Bloody Men contains a track titled “Lord Elgin”: ostensibly a love song, it is, in fact, about the Lord Elgin Watch.
• Elgin Watch Company is referenced in the video game L.A. Noire, which takes place in post-World War II Los Angeles.